Explain Utms To A 5 Year Old

Caroline Mae

less than a minute read

·

01-01-2025

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Imagine you're playing with your favorite toy car, and you want to know where it goes on its adventures. UTM parameters are like tiny trackers you can attach to your online toys – websites, emails, or ads – to see where they go!

What are UTM parameters?

They're special little bits of code you add to a link. They're invisible to you when you click them, but they tell websites where the link came from. Think of them as secret messages for the website.

Why do we need them?

Websites want to know how people are finding them. Did they click a link in an email? See an ad on TV? Or find the link on another website? UTM parameters tell the website exactly that!

What do they look like?

You won't see them unless you look closely at the website address (URL). They look something like this:

www.example.com?utm_source=email&utm_medium=newsletter&utm_campaign=summer_sale

See those extra bits after the question mark? Those are the UTM parameters!

Let's break it down:

• utm_source: This tells the website where the link came from (like "email," "facebook," or "youtube"). It's like the name of the car's owner!

• utm_medium: This tells the website how the link was shared (like "email," "social," "cpc" for paid ads). It's like the type of car, like a race car or a jeep!

• utm_campaign: This tells the website which campaign the link belongs to (like "summer_sale" or "new_product_launch"). This is like the special sticker on the car for a race!

So, what's the magic?

The website uses these secret messages to keep track of where all its visitors are coming from. This helps them understand what works best and makes their websites even better! It's like keeping a special notebook to record all the fun adventures of your toy car. Pretty cool, huh?