Dti 2020 Theme

Cynthia May

less than a minute read

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24-01-2025

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The year 2020 presented unique challenges globally, and Indonesia was no exception. Amidst the burgeoning COVID-19 pandemic, the Ministry of Trade (Kementerian Perdagangan - Kemendag) under the leadership of Agus Suparmanto, focused its efforts on bolstering the national economy through a powerful campaign: Gerakan Nasional Bangga Buatan Indonesia (National Movement Proud of Indonesian Products). This initiative served as the overarching theme for the DTI (Kementerian Perdagangan) in 2020.

The Context of "Bangga Buatan Indonesia"

The theme wasn't chosen arbitrarily. 2020 saw a significant downturn in global trade due to the pandemic. Many businesses struggled, and the Indonesian economy felt the impact. "Bangga Buatan Indonesia" was a strategic response, aiming to:

• Stimulate domestic consumption: By promoting the use of Indonesian-made goods, the campaign aimed to reduce reliance on imports and boost local businesses.
• Strengthen the national economy: Increased domestic consumption directly supports Indonesian producers, jobs, and overall economic growth.
• Boost national pride: The campaign aimed to foster a sense of patriotism and pride in Indonesian products and their quality.

Key Initiatives Under the Theme

The "Bangga Buatan Indonesia" campaign wasn't just a slogan; it was a multifaceted strategy encompassing several key initiatives, including:

• Extensive online and offline promotion: The campaign utilized various media platforms to reach a wide audience, showcasing diverse Indonesian products.
• Government procurement policies: The government prioritized the procurement of Indonesian-made goods in its own operations, providing a significant boost to local manufacturers.
• Collaboration with businesses and influencers: The campaign actively collaborated with private sector actors and key influencers to reach wider markets and build credibility.

The Impact and Legacy

While measuring the precise economic impact of "Bangga Buatan Indonesia" requires extensive research and analysis, the campaign undoubtedly played a crucial role in mitigating the negative effects of the pandemic on the Indonesian economy. It underscored the importance of domestic markets and self-reliance, lessons that continue to resonate today. The legacy of "Bangga Buatan Indonesia" remains important, demonstrating the government's commitment to supporting and promoting Indonesian businesses and products. The campaign also highlighted the power of national pride in stimulating economic growth and national resilience.